AI Product · Growth · Go-to-Market · Data
Growth Product Manager and Growth Marketer: AI and AdTech products
I'm Vadim Barsov. At Just AI, I lead product and growth for the AI agent marketplace and Jay Copilot. Previously, I grew the agency business at Yandex (eLama) and took enterprise B2B products into new markets.
Skills
Product analytics · Marketing analytics · Market research · Customer research · Design and prototyping · Vibe coding and AI agent development · Backlog and roadmaps · Product and marketing strategy · Distributed team management · Agent management · Discovery · Delivery · Growth Hacking · GTM · Unit economics · P&L · A/B testing
Technologies
Cursor · Claude Code / Cowork · Codex · n8n · Python · SQL · Power BI · DataLens · Metabase · Yandex Metrica · Google Analytics · Google Tag Manager · Yandex Direct · Google Ads · Telegram Ads · TikTok Ads · Avito Ads · Supabase · Figma · HTML · CSS · Tilda · Jira · Confluence · Yandex Tracker · Intercom · Mindbox
16 years in business · 7 in digital and product · English C1
AI chat · Contact
Ask AI about my experience
Open to Head of Marketing / Marketing Lead, Head of Product Marketing / Growth, and AI Product Manager roles across AI and B2B.
Hiring or planning a project? Leave your contact:
For a faster reply: @nbmivad · LinkedIn · HH · barsov1334@gmail.com
Performance
Results in numbers
Figures come from operating reports. Hover over a point for the measurement context.
Growth at eLama (Yandex)
index, 2022 = 100 · internal reporting data
16 years of multidisciplinary experience
engineering and retail → digital → AI product
Engineering and retail taught me product and marketing fundamentals; digital IT taught data-led growth; AI product work brings them together into customer value.
10 AI agent applications
distribution by use case · Just AI catalog
AI / ML
What I build
I ship agents and SaaS products to production and bring them to new markets.
10 AI agents in production
From use-case design to the Just AI catalog, delivered with the engineering team. Launches include Jay Vibe, which builds web apps from text, and an AI data analyst.
Hands-on LLM products
RAG, context design, response evaluation, and data requirements: attributes, user intent, dialogue flow, and edge cases. Without these, the model is just decoration.
Agentic pipelines
Research, testing, SEO, and content workflows with n8n, Relevance AI, Python, and GenAI APIs. Prototyping with Claude Code, Cursor, and Codex.
AI for GTM and analytics
Multi-agent experiments to improve acquisition, activation, and retention. Large-scale analysis with Python and LLMs, plus hands-on landing page delivery.
AARRR funnels
Acquisition, Activation, Retention, Revenue, Referral. I design and measure every stage, from first touch to repeat purchase.
AdTech and BI
Deep operating experience with Yandex Direct, Google Ads, and Telegram Ads. Power BI, DataLens, and Metabase are daily tools, not presentation slides.
Unit economics: forecast and actuals
I model predictive and actual unit economics. ROI includes COGS, marketing spend, OPEX, and token costs—not revenue per customer alone.
Focus
Four disciplines, one operating system
From hypothesis to payback, connecting product, marketing, and analytics end to end.
Product
Discovery, Delivery, qualitative and quantitative research, MVPs, segmentation, onboarding, activation, roadmaps, and backlog.
GTM and marketing
Positioning, channel mix, AARRR funnels, offer and campaign unit economics, and new-market launches.
Acquisition and AdTech
Yandex Direct, Google Ads, and Telegram Ads. End-to-end analytics from click to revenue, A/B testing, and budget ownership.
Data and AI
SQL, Python, and BI. LLM products: RAG, quality evaluation, and automation with n8n and GenAI APIs.
Experience
16 years in business
AI agent marketplace for SMBs: 10 agents in the catalog, unit economics, and AARRR reporting. Jay Copilot enterprise: +5 pp activation, sample-size analysis in Python, and role-based recommendations.
Rebuilt GTM for a B2B product: 1.5× YoY MQL growth and end-to-end lead-to-revenue analytics in Metabase.
Led 360° marketing for the agency business: 3.45× acquisition, 1.65× PPC activation, 20% lower CPL, and BI across the full funnel.
Microsoft 365 enterprise products: 80% lower CAC, 60% more qualified leads, and GTM launches in the US and Middle East.
Bukvoed, TRADECON, and ALTEK: assortment, pricing, procurement, and category unit economics.
Learning
Education and professional courses
A strong foundation first, followed by skills I use every day.
Data Analysis
ITMO University · 2022
Advertising and Branding
2020
Courses
- Launching and Managing AI/ML Products — AdvancedYandex Practicum
- Neural Networks for Work — AdvancedYandex Practicum
- AI Agents in MarketingCommunity Sprints
- Unit EconomicsYandex Practicum
- Generative AI for Product Managers — SimulatorGoPractice
- AI Prototyping — SimulatorGoPractice
- Complete VK Ads CoursePPC World (eLama)
- Advanced Performance Advertising 4.0Yandex Advertising
- Statistics and A/B Testing FundamentalsYandex Practicum
- Information Analysis and StructuringSberUniversity
- Product ManagerYandex Practicum
- Web AnalyticsPPC World (eLama)
- SQL for Data and AnalyticsYandex Practicum
- IQBI — Power BIAnalytics and Data Online School
- IT Mentoring: Feedback, Motivation, and Conflict ResolutionYandex Practicum
- B2B and Complex-Market MarketingMaEd
- UX/UI Interface DesignMail.ru Group, Contented
- Integrated Digital Marketing: SMM, PPC, and SEOITMO University
University collaboration
Bringing hands-on industry practice into the classroom.
Guest lecturer and academic council member
I teach data analysis and product marketing and serve on the academic council for the Media Communications bachelor's program.
Digital marketing and web analytics for engineers
A course covering acquisition channels, web analytics, and metrics through an engineering lens.
Writing and speaking
Side projects
Products I build
Independent builds: agents, calculators, and automation scripts.
SEO Blog Agent
Twice a week: sources → Russian rewrite → SEO keywords → publish. See the live blog feed.
A/B Testing Agent
Beyond hypothesis math: it can also launch experiments in PostHog.
Sales Calendar Agent
Automates calendars and prepares sales teams for meetings.
AI ROI Calculator
Models the business value of adopting AI.
Telegram Ads Booster
Channel discovery, quality checks, copy, and media planning powered by GigaChat.
